It goes without saying that videos are at the moment the most effective tools for passing messages online. Text is just not working and hence the need to create something that will cater for the ever diminishing attention span of viewers. However, having a video is not enough guarantee of success in passing the message. There is a need to make sure that the video is engaging. Let’s take a look at the secret to making your video an engaging video.
Don’t be Predictable
This is usually a bid problem for marketers trying to sell. They tend to concentrate more on explicitly telling the benefits of the given product. I hate to be the one breaking this to you, but nobody wants to watch that. Viewers will move on to the next video the moment they detect something that sounds like a sales message. Try telling a story that shows the benefits of the product. People like to make purchase decisions based on a friend’s recommendation. Rarely because they have been presented with a list of benefits of the product. Don’t make a silly whiteboard animation.
Be Clear and Concise
A quick look at the most popular videos on any video sharing platform will show how important time is. With about 100 hours of videos being uploaded every minute on YouTube alone, you can be sure that there are lots of other videos competing for attention from your targeted viewers. If you want to succeed then you better get to the point.
Make Smartphone-Friendly Videos
A big fraction of your viewers will be from mobile devices. With that in mind, it’s important to make sure that your videos can be viewed comfortably from these devices.